Job Description
At Cotality, we are driven by a single mission-to make the property industry faster, smarter, and more people-centric. Cotality is the trusted source for property intelligence, with unmatched precision, depth, breadth, and insights across the entire ecosystem. Our talented team of 5,000 employees globally uses our network, scale, connectivity and technology to drive the largest asset class in the world. Join us as we work toward our vision of fueling a thriving global property ecosystem and a more resilient society.
Cotality is committed to cultivating a diverse and inclusive work culture that inspires innovation and bold thinking; it's a place where you can collaborate, feel valued, develop skills and directly impact the real estate economy. We know our people are our greatest asset. At Cotality, you can be yourself, lift people up and make an impact. By putting clients first and continuously innovating, we're working together to set the pace for unlocking new possibilities that better serve the property industry.
Job Description: We are seeking a hands-on Webflow designer to bridge the gap between visual creativity and technical implementation. Acting as the strategic bridge between digital and creative, you will translate marketing goals into high-converting assets.
You will define the optimal design-to-build workflow, utilizing the right mix of prototyping software and browser-based development to create immersive, production-ready experiences. Whether building native Webflow interactions or integrating external interactive platforms, your goal is to elevate our brand, clear the UX backlog, and manage scalable design systems to ensure every concept is technically sound.
Key Responsibilities: Strategic Bridge & Stakeholder Collaboration - Serve as the primary translation layer between the creative team and the web team. You ensure that brand standards are upheld without sacrificing web performance or conversion best practices.
- Translate abstract marketing goals (e.g., "we need to sound more innovative") into concrete visual realities (e.g., utilizing Webflow 3D transforms, motion graphics, or interactive modules).
- Establish and manage a formal design review process. You will lead the presentation of prototypes to non-technical stakeholders, gathering feedback efficiently and iterating rapidly while defending UX best practices.
Global Design System Orchestration - Maintain and evolve a robust design system (utilizing tools like Figma) that serves two distinct needs: seamless, pixel-perfect technical specs for developers and an easily accessible "visual menu" for marketing teams to reference.
- Ensure that components, variables, and auto-layouts in your design files mirror our Webflow environment for a clean handover, while also documenting standards for third-party tools (like Ceros or HubSpot).
- Design all systems with localization in mind from day one, ensuring layouts are flexible enough to expand for different regions, languages, and character counts.
Interactive Design & Webflow Development - Utilize Webflow's interaction engine (and external libraries like GSAP where necessary) to build complex scroll animations, parallax effects, and "Scrollytelling" experiences that keep high-value users engaged longer.
- Define the optimal design-to-build workflow. Whether utilizing Figma for ideation or building directly in the browser, you ensure every concept is technically sound and optimized for page speed.
Optimization & Cross-Platform Consistency - While you work primarily in Webflow, you will design the visual architecture for our HubSpot landing pages and emails. You will ensure these designs are feasible within HubSpot's limitations so the development team can implement them without friction.
- Partner with the Strategy Lead to rapidly prototype A/B test variations (hero sections, pricing tables). Use heatmaps (Microsoft Clarity) and Webflow Analyze to monitor performance-if a complex animation hurts conversion, you take the initiative to simplify it.
Job Qualifications: - A portfolio of live, production Webflow sites is required (not just static images). We need to see examples of complex interactions, clean class structures, and responsive implementations.
- Advanced proficiency in Webflow, specifically with Interaction Engine (IX2) and CMS Collections. Familiarity with GSAP or custom code for advanced animations is a strong plus.
- Demonstrated experience building and maintaining scalable design systems (in Figma or similar tools). You must understand how to structure Auto-Layouts, Variables, and Components so they map 1:1 to Webflow classes.
- Experience working in a role where you had to translate "brand/creative" requirements into "web/technical" reality. You should be comfortable explaining technical constraints to non-technical creative directors or marketers.
- Functional understanding of HubSpot's design modules and limitations. You don't need to be a Hubspot developer, but you must know how to design templates that are feasible for developers to build.
- Familiarity with using tools like Microsoft Clarity, Hotjar, or Webflow Analyze to inform design decisions. You should be able to look at a heatmap and explain why a design needs to change.
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Annual Pay Range: 65,200 - 89,440 USD
Application Window: This opportunity is expected to remain posted through the date identified below, subject to business needs.
Thrive with Cotality At Cotality, we offer more than just a job, we provide a benefits experience designed to support your whole self. From a flexible working model to competitive time off and standout health coverage with meaningful perks and growth opportunities, our package is built to help you thrive at work and in life.
Highlights, depending on role classification, include:
- Time off: Generous PTO and 11 paid holidays, plus well-being and volunteer time off.
- Family Support: Up to 16 weeks of fully paid parental leave and a baby stipend.
- Health: Multiple medical plan options with mental health and wellness support offerings.
- Retirement: 401(k) with company match and vesting after one year.
- Financial Perks: $400 annual well-being stipend and tuition assistance up to $5,250.
- Extras: Recognition Rewards, Referral bonuses, exclusive discounts and more!
- Click here to see a comprehensive list of our benefit offerings.
Cotality is an Equal Opportunity employer committed to attracting and retaining the best-qualified people available, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, disability or status as a veteran of the Armed Forces, or any other basis protected by federal, state or local law. Cotality maintains a Drug-Free Workplace.
Cotality is fully committed to a work environment that embraces everyone's unique contributions, experiences and values. We offer an empowered work environment that encourages creativity, initiative and professional growth and provides a competitive salary and benefits package. We are better together when we support and recognize our differences.
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Job Tags
Local area, Remote work, Flexible hours