Job Description
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Job Summary:
Cognite is a global SaaS leader in industrial digital transformation, specializing in AI and data solutions for various sectors. As a Product Marketing Manager, you will drive the go-to-market strategy for Cognite Data Fusion, collaborating with multiple teams to ensure effective product messaging and market positioning.
Responsibilities:
- Develop product positioning and messaging informed by user research, market insights, and product understanding.
- Scope and execute marketing content and strategies needed to reach different customer segments (e.g., data scientists, IT managers, plant operators, etc.).
- Become the expert on our target market, customer needs, and competitive landscape.
- Conduct market research to identify trends, opportunities, and threats.
- Talk regularly to users and work with analyst relations for qualitative and quantitative insights that inform your work.
- Create high-impact marketing materials and execute on product tour productions, whitepapers, website content, online self-service product demos, external media interviews & content writing, and events.
- Equip the sales team with the tools and knowledge they need to succeed.
- Develop sales presentations, battle cards, demos, and training materials that highlight our product's unique value.
- Deeply understand and advocate for our existing and prospective customers.
- Work directly with existing customers to identify key workflows / business use cases, measure value, and co-promote success stories to the market.
- Serve as a key liaison between product management, engineering, sales, and the broader marketing team to ensure alignment and consistency in our product story.
- Develop and execute comprehensive go-to-market plans for new product launches, feature releases, and market expansions.
Qualifications:
Required:
- 2-3 years of experience in product marketing, preferably in the B2B SaaS, industrial technology, or data and AI space.
- 5+ years of relevant work experience that can span marketing, product marketing, product management, operational roles, or strategy consulting.
- Experience working on product marketing throughout a product’s lifecycle, especially on product launch and market share building stages.
- Understanding of industrial operations, data management, or AI/machine learning is a significant plus.
- Proven ability to develop and execute go-to-market strategies that drive business growth.
- Exceptional written and verbal communication skills. You can translate complex technical concepts into simple, powerful, and engaging language.
- A natural collaborator who can build strong relationships with stakeholders across different teams.
- Ability to analyze market data, customer feedback, and sales performance to inform marketing strategy.
- A hands-on, roll-up-your-sleeves mentality with a track record of delivering business impact, taking ownership, and relentlessly pursuing objectives.
Company:
Cognite develops an industrial IoT data platform that enables digital transformation of heavy-asset industries. Founded in 2016, headquartered in Lysaker, Akershus, NOR, team size 501-1000 employees, currently Late Stage. Cognite has a track record of offering H1B sponsorships.
Seniority level Seniority level Entry level
Employment type Employment type Full-time
Job function Job function Product Management
Industries Software Development
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Inferred from the description for this job Medical insurance
Vision insurance
401(k)
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Job Tags
Full time, Work experience placement, H1b, Remote work