Job Description
Job Type
Full-time
Description
The Digital Marketing Manager serves as a key account-facing role within the Collective's in-house marketing agency and plays a critical role in how the Collective and its member programs are understood in the world. As a primary point of translation between clinical leadership and external audiences, this role shapes the first touchpoints through which prospective clients, referents, and partners encounter the Collective's federated model of sophisticated, innovative care.
This position is responsible for translating program vision and priorities into effective digital marketing efforts across content, social media, email, and web-based channels - supporting both produced events, an ongoing digital presence, and ad-hoc program needs. Serving as a strategic partner to internal program leaders, the Digital Marketing Consultant balances execution with analysis, continuously optimizing digital approaches based on performance, audience engagement, and evolving program needs.
Working closely with a team, this role manages day-to-day digital execution across multiple accounts while maintaining a nuanced understanding of each program's unique structure, voice, and audience. The role requires strong storytelling sensibility and hands-on production capabilities for lower-risk in-house design deliverables.
Scope of Services - Strategic Account Partnership: Serve as a digital partner to internal program leaders, translating clinical vision into effective digital marketing approaches that support events, thought leadership, and ongoing audience engagement
- Digital Channel Management: Own the day-to-day execution of digital channels, including social media (LinkedIn, Facebook, and Instagram), email, and web, while ensuring content is timely, cohesive, and aligned with each program's unique voice and audience
- Content & Storytelling: Develop, produce, and repurpose short and long-form content across platforms, supporting both Collective-level narrative and individual program and clinician thought leadership
- Event & Campaign Support: Execute digital creative and infrastructure for produced events, including landing pages, registration flows, promotional assets, post-event follow-up
- Website, SEO & Editorial Execution: Maintain and evolve website content and blogs through keyword-informed copy, editorial planning, publishing, and ongoing optimization within existing templates
- Performance Insight & Iteration: Monitor digital performance, analyze engagement and reach, communicate learnings in written summaries, and apply learnings to refine strategy over time
- Collaboration & Production: Work closely with the Event Producer, Director of Marketing, Business Development, and contracted creative partners to ensure high-quality execution, clear handoffs
Physical Demands and Work Environment: - Physical Demands: While performing the duties of this job, the employee is occasionally required to walk, sit, use hands to type, handle or feel objects, reach with hands and arms, bend, walk up and down stairs, talk, hear, and see. Employee must be able to occasionally lift/move up to 25 pounds
- Work Environment: Majority of work is performed in an office setting
Benefits: Ellenhorn offers a comprehensive benefits package, including Medical, Dental, Vision, Life Insurance, Disability Insurance, 401(k) matching, PTO, life insurance, and Flexible Spending Accounts.
Requirements
- 3-5+ years of experience in digital marketing, content marketing, or related roles
- Strong copywriting and editing skills
- Experience managing social media, email campaigns, and websites in a professional services or healthcare-adjacent context
- Working knowledge of SEO principles and content optimization
- Proficiency with tools such as Mailchimp, CRM platforms, and basic adobe design software
- Highly organized, detail-oriented, and comfortable managing multiple timelines
- Strong collaboration skills and comfort working within defined scopes and processes
Salary Description
Min $75k | Mid $80Kk| Max $85k
Job Tags
Full time, Work at office, Flexible hours